The “GitHub for X” model is a great way to bootstrap an open source project.
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It can also be used as a sustainable business model, but it requires more effort than just setting up the infrastructure and letting people use it.

I was recently asked about how I would monetize my own open source projects if I were starting from scratch today. This question came after I had given a talk on the topic of sustainability in open source at PyCon 2015 (slides). The talk covered some of the common ways that developers make money off their projects: consulting, training, support contracts, etc., but didn’t mention any specific services or platforms that might help with this process
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