I’m not a fan of the “Unicorn” model, but I think it’s fine to use in moderation.

The Unicorn Model: A Definition

If you’re unfamiliar with the term “Unicorn”, here’s how TechCrunch defines it:

A unicorn is a privately held startup valued at $1 billion or more. It’s named after the mythical creature because such companies are rare and magical — hence “unicorns.” The name was coined by Aileen Lee, who founded Cowboy Ventures in 2011 and popularized this notion of super-valuable startups that were previously thought impossible to find

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