It’s no secret that the holiday season is the busiest time for online retailers, with sales starting as early as October and stretching until late December. According to the NRF, census data suggests that 2023 holiday sales experienced a 3.8% growth, reaching a record $964.4 billion (about $3,000 per person in the US). While the festive season is known for record-breaking sales and a rush of eager shoppers, it is also a time when cyber threats intensify. From malicious bots to API and DDoS attacks, cybercriminals await exploiting vulnerabilities. In this critical period, ensuring your cybersecurity measures are robust is not just a precaution—it's a necessity. This blog post leverages data collected from the Imperva global network and years of experience safeguarding online retailers to provide essential recommendations and strategies for protecting your online retail business. These tips will ensure you and your customers enjoy a safe and successful holiday shopping season. I want to extend a special thank you to Gabriella Sharadin from our Threat Research Team for her invaluable contribution to this blog. Expect an Influx of Traffic Retailers should expect a surge in online traffic during the holiday shopping season, with customers keen to secure the best deals and exclusive products. One thing to note is that traffic is becoming more and more unpredictable during the holiday shopping season. When we look at the traffic to online retailers throughout the last holiday…Read More