The Unicorn Model: A Definition
If you’re unfamiliar with the term “Unicorn”, here’s how TechCrunch defines it:
A unicorn is a privately held startup valued at $1 billion or more. Its named after the mythical creature because such companies are rare and magical hence unicorns. The name was coined by Aileen Lee, who founded Cowboy Ventures in 2011 and popularized this notion of super-valuable startups that were previously thought impossible to find
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